And the first post by
@Disca who are both referring to the rotary temperature control not gauge I think. Mine is the same only blows hot if you turn it up fully and then I can control it if I turn it down a bit. If you try to control the temp by going from cold to hot there is very little change in output but hot to cold it more controllable. Perhaps some slack in the control cables or linkages.
As long as the temperature gauge sits at the mid point and doesn't fluctuate there should be no need to bleed the radiator.
Unless I have got the wrong end of the stick instead.