The video's are deceptive and pick up more tappet type noise than you hear in real life. Made a huge difference to my car but it was suffering badly from the famous vanos growl. Well worth the money imho but to answer your question I have not unfortunately ever driven a Z4M so cannot really compare performance however I have heard that they are almost poles apart as you seem to be feeling. The S50 in reality is more like 300bhp at best whereas I understand the quoted 343 of the S54 is far more true so that could explain the difference you are experiencing.